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TheDairySite Newsletter - 19 December 2014

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Friday 19th December 2014.
Michael Priestley - Editor

Michael Priestley

Novus International

MSD Animal Health

World Record Dairy Sights Fresh Milk Challenge

Success at producing and selling ice cream, including making the world’s fastest scoop, has led an English farm to venture into delivering fresh milk.

Sheffield-based dairy farm and Ice Cream makers at Our Cow Molly are simplifying the supply chain, taking milk straight “from cows to customers” daily.

The enterprise aims to provide a high quality product at a sustainable but competitive price, insulating the farm from price cuts and market volatility.

Customers include universities, coffee shops and family homes, with Baristas favouring fresh milk because it provides a better drinking experience.

This is according to Eddie Andrew, who, after finding the ice cream business he set up with his family “too easy”, is currently at the helm of a cooperative venture, to include two other nearby farms.

This will combine 300 cows, including the 100 cow Andrew herd.

Pasture and silage quality are a priority for the Andrews, who try and extend the grazing period when possible.

Farm location and product logo have also played a part in the success, with Eddie emphasising the importance of a well-branded product to anyone thinking of entering the ice cream business.

“My advice to a dairy farmer looking at making ice cream is that a good logo and branding is so important,” Eddie told TheDairySite.

“Our logo says ice cream to people – even young children that cannot yet read.”

He admits that being so close to a major city has also been helpful, allowing for the farm to become a local attraction, particularly in summer.

Visiting the farm shop is popular. It means the public can see the farm, the cows that make the ice cream and the grass they eat, added Eddie.

“Busy times are through summer when we have queues that go across the yard,” he added.

“I try and sell small tubs as I walk along the queue, but people are usually happy to wait.”

Looking ahead to Christmas, the Our Cow Molly team is prepared for what will probably be one of the biggest weeks of the year. Ice cream proves popular all year round, including a weekly 4000 tub order for the Crucible theatre during pantomime season.

However, the Andrews expect the doorstep milk project to take some time.

Eddie concluded: “Ice cream was easy, milk is going to be a bit more challenging, in terms of promoting it and getting people to appreciate what you’re doing.”

On behalf of all at 5m Publishing, Merry Christmas and all the best in 2015. The next edition will be on Monday 5th January. 

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This Week's Articles and Analysis

Beware of Softened Water and Milk Replacer
Water quality checks should be conducted annually - at a minimum.

Keeping Feed Costs Under $10 Per Hundred Pounds
New margin protection in the US is placing even more responsibility on farmers to have an even clearer picture of what they spend on feed.

Peanut Brittle Coating Deployed For Cattle Nutrition
Cattle can now be sure to get their vitamins by coating feed in a protective peanut brittle style layer.

Market Reports

USDA GAIN: Dairy and Products December 2014
USDA Dairy: World Markets and Trade December 2014
USDA Livestock, Dairy and Poultry Outlook December 2014
Irish CSO: Agricultural Price Indices December 2014
UK Milk Statistics Usage of Milk by Dairies in England & Wales – October 2014
USDA Feed Outlook December 2014
Dairy Australia - Market News December 2014

Global Dairy Industry News

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Joint Declaration Aims to Push EU Further on Animal Welfare
Bluetongue Keeps Redrawing Borders
Public Consultation Open on Dairy Welfare in Small Scale Farms


Irish Milk Production Over Quota at End November
Farmers Association Supports Dairy Co-ops


Need to Promote Organic Farming, Says Indian Agri Minister
Amul Setting up 720,000 New Feed Plant in Gujarat


Chinese Farm Produce Prices Rise Slightly

   United States

CME: How is Russia Affecting the US Markets?
Education Instrumental in Changing Attitudes to Antibiotics


Scientists and Industry Progressing on Cow Talk
Pregnancy Checks A Must For Profitable Herds
Weekly Australian Cattle Summary
Australian Live Cattle Exports Continue to Grow


When Will “Drastic” Dairy Markets Improve?
Cows Have Three Lines of Conversation

   South Africa

Peanut Brittle Style Coating Offers Nutrition Breakthrough
OIE Encouraged by Progress Made in FMD Controlled Areas

   United Kingdom

Faster Growth and Lower Feed Costs From Calf Coats
Winter Ration Consistency Vital to Maintain Performance
New UK Food Labelling Regulations
Abattoir Waste Charges Increased by More Than 60 per cent
Women in Dairy Launched
EU Outlook Shows UK Dairy Growth Potential


Growing Opportunities in Indonesia’s Dairy Market


Brazilian Genomics Shaves Weeks of TB Detection


Sino-Dutch Dairy Expertise Centre Launched in China


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VIV Asia 2015


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