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TheBeefSite Newsletter - 5 November 2014

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Wednesday 5th November 2014.
Michael Priestley - Editor

Michael Priestley

Novus International

MSD Animal Health

Sustainable Beef Has Been Defined

Beef sector stakeholders now have a definition of what sustainable beef is after leading industry organisations came to an agreement at the Global Conference on Sustainable Beef on Monday.

Sustainable beef is, “socially responsible, environmentally sounds and economically viable,” the Global Roundtable for Sustainable Beef (GRSB) announced.

Furthermore, it must come from systems that prioritize ‘planet’, ‘people’, ‘animals’ and ‘progress’.

The four criteria can be described as follows;

Planet – Natural Resources; Efficiency and Innovation
People- People and the Community and Food
Animals – Animal Health and Welfare; Efficiency and Innovation
Progress – Natural Resources; People and the Community, Animal Health and Welfare; Food, Efficiency and Innovation

After a year and a half of negotiations, the approved ‘principles and criteria’ deliver ‘clarity’ on sustainability, according to GRSB President Cameron Bruett.

The next step, Mr Bruett said, is to work on local and national levels, to identify where ‘improvements and efficiencies can be achieved’.

“We know that mandated practices or a single, ‘one-size-fits-all’ approach to beef production will not work for our members around the globe,” he added.

“Instead, it is our intention to work with the regional and national roundtables as they identify locally-focused solutions to meet the unique challenges they face in their region.

Over 96 per cent of GRSB members approved the definition, but outside of the beef sector, many activists campaign against beef as an unsustainable protein.

This has created an image problem for beef which many are working hard to improve.

Keith Kenny, Head of Sustainability at McDonald’s Europe, is heading up efforts to reduce beef’s impact within the supply chain.

He told TheBeefSite that the ‘race is on’ within McDonald’s, a GRSB member, as to who can start sourcing the first sustainable beef products.

“About three years ago we got together with the World Wildlife Foundation to understand the biggest impacts in our supply chain,” said Mr Kenny.

“We identified six products - top of the list was beef.”

Looking ahead, beef, alongside other animal proteins, has a bright future.

This is according to livestock sustainability consultant Dr Jude Capper who champions beef as a great product.

In a recent blog, she wrote: “Amazing gains in productivity have allowed the beef, dairy, pork and egg industry to considerably reduce resource use and greenhouse gas emissions over the last century.

“With a culture of continuous improvement and access to technologies that improve productivity, we can feed the future population using even fewer resources.”

Eurotier Digital 2014

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This Week's Articles and Analysis

Probing the Practicalities of Paddock Grazing
A Perthshire farmer is letting the experts in on his paddock grazing system, hoping to improve knowledge on grass productivity.

Shorter Grass Opens Up Cows to Green Acorn Poisoning
What is food for squirrels is deadly to cattle, explain Georgia advisers after insect activity has exposed green acorns in many Georgia pastures.

Fast Facts on Australian Beef: 2013
Vital statistics from the world's third biggest beef exporter have been crunched by analysts at Meat and Livestock Australia for the year 2013.

Is Your Cattle Plunge Doing Its Job, Australians Asked
Using plunge dips for tick control is a necessity in Australia, but the Northern Territory Cattlemen's Association warns that it must be done right to be most effective.

Market Reports

EBLEX Cattle and Sheep Weekly - 31 October 2014
USDA Agricultural Prices - 31 October 2014

Global Beef Industry News


Colombia Getting on Board With Embryo Transfer
Colombian Rabies Outbreak Prompts Vaccination Plea

   European Union

Promotion of Agricultural Products in the EU
Study Reveals Differences in Animal Welfare Training across Europe


Global Roundtable for Sustainable Beef: McDonald's Europe Sustainability Efforts

   United States

Vesicular Stomatitis Reported in US Horses
American Feed Conference to Discuss Pet Food Trade
Novus Highlights Mineral, Gut Health Solutions at EuroTier 2014
Cattle Outlook: Less Meat Predicted for 2015
Market Analyst: Record Set As Beef Prices Outpace Pork
Corn Prices Expected to Edge Up, Could Pressure Fed Cattle Bids in 2015
Will The US Cattle Prices Last?
Experts to Address Changing Ag Market Conditions on Friday

   United Kingdom

UK Vets Say Consumers Should Know about Slaughter Methods
British Parents Want More Lesson on Food and Farming in Schools
NFU Gives Reassurance Over New Farm Payments IT System
Merck Animal Health Launches First Transdermal Non-Steroidal Anti-inflammatory Drug for Cattle
Union Disappointment at EU Beef Calf Scheme Decision
Owners Urged to Keep Dogs Under Control Around Livestock


Value of Canadian Beef and Pork Maintained by International Trade
US Embryo Agreement to Benefit Canada’s Herd
$2.46 Million Donation to Fund a New Canadian Feed Research Center


Cadiz Bluetongue Confirmed as Serotype One
Spanish Beef Sector Unites to Defend Market


What Challenges Face Ukraine?


AACo’s Northern Beef Plant Begins Full Operations
Weekly Australian Cattle Summary
Weekly Australian Cattle Summary


BRF Shows Strong Growth


Bluetongue Rife, Over 400 Sheep Dead in Italy

   Russian Federation

Solid Showing by Miratorg


Chinese Farm Produce Prices Continue to Fall


Chile Puts Spotlight on Bovine TB


Bullish About Paraguay Beef Potential


Beef Restrictions Unjustified and Unnecessary

   New Zealand

Government Help Vital to Keep Dam Project Affordable


The Drost Project - A Visual Guide to Porcine, Pig Reproduction.
VIV Europe Digital 2014
EuroTier 2014
VIV Asia 2015



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