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TheBeefSite Newsletter - 4 December 2013

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Wednesday 4th December 2013.
Michael Priestley - Editor

Michael Priestley

Making More From Beef: Geographical Indication

Farmers in the south west of England have been given an opportunity to develop rural economies through the Protected Geographical Indication (PGI) scheme.

Beef and lamb born, raised and finished in Cornwall, Devon, Somerset, Dorset, Gloucestershire and Wiltshire can be labelled as ‘West Country’, with implications for provenance and marketing potential.

All breeds are included, although the diet must be at least 70 per cent forage based.

The ‘mile stone’ decision came following a five month consultation process by the European Commission. Peter Baber, chairman of Meat South West (MSW), led the application.

He said the label will be introduced to the shops in January, which, as the advisory body overseeing the entire supply chain, can be monitored by MSW from farm to fork.

The act of supply chain monitoring is important in assessing the economic impact of brands, according to University of Florence research, commissioned by the Swiss government.

A Swiss Federal Institute of Intellectual Property (SFIIP) report The Effects of Protecting Geographical Indications Ways and Means of their Evaluation written back in 2011, scrutinised the value of geographical indication.

Director General of the SFIIP, Ronald Grossenbacher, stressed the inherent difficulty in gauging the value of PGIs, which have been around since 1993.

Using Jamaican rum, jerk (the traditional spices) and Blue mountain Coffee, Professors Giovanni Belletti and Andrea Marescotti set out to address 'a surprising lack of knowledge' around the effect of PGI status.

But, in the report’s conclusions it said that southern Europe, particularly parts of rural France, could hold some answers as to the impact of labelling.

The French have used signage to indicate product geography for over a century, clear proof of its cultural significance to rural Europe, the report explained.

After this week's announcement, Nick Allen, sector director for EBLEX called on the south west meat industry players to ensure that, like other parts of Europe, the marketing potential of ‘West Country’ beef and lamb is fulfilled.

Elsewhere in Britain, PGI status already governs Orkney, Welsh and Scotch beef produced to certain standards.

One example of a European beef status is the Vitellone Bianco dell’Appenino Centrale (The White Bullock of the Central Apennines).

Granted in 1998, the programme is open to three breeds – Romagnola, Chianina and Marchigiana.

Maximum age and weight limits were introduced at 21 months and 470 kilos for carcass weight.

In its first year – 2001 – the scheme slaughtered 428 cattle, rising to 2199 head by 2004.

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Company News

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Market Reports

EBLEX Cattle Weekly - 29 November 2013
UK Total Income from Farming 2012 - 2nd Estimate
Estimates of Farm Incomes in Wales, 2012-13
Irish CSO Reports: Livestock Slaughterings October 2013
USDA Agricultural Prices - 27 November 2013

Global Beef Industry News

   United States

Cattle Futures: Weakness in Pork and December Contract Sees February Close Lower, Tuesday
Wyckoff's Weekly Livestock Outlook: Mixed Futures at Start of Week
February Markets Remain Bullish, Tuesday
CME: Weekly Cow, Sow Slaughter Likely to Stay Light
Cattle Futures: Weather Offers Price Support, Monday
Bullish Markets With Cattle High and Corn Low
US 2014 Beef Exports Outlook Changed to 'Steady'
Cattle Futures: Gains For December and February
Cattle Company Ordered to Pay Tyson $1 million
Study Looks into Alfalfa in Drier State
Cattle Futures: Close Contracts Up Again, Wednesday
Thanksgiving Markets See Wholesale Beef Bounce
Bulls Have Near Term Advantage in Live Cattle Futures
Animal Healthcare Products Continue Sales Recovery in 2012
Cattle Futures: Strong Gains, Tuesday
Methane Figures Are 50 Per Cent Higher Than Thought
Futures Higher Tuesday
Farmer, Rancher and Consumer Groups Celebrate New 'COOL'


Japan BSE Ban Lift Worth 2 Billion to Irish

   United Kingdom

West Country Beef Receives European Special Status
Watch Out for Scour This Winter
Sustainable Farming: The Benefits of Trees
Response to House of Commons Findings on Future Ag Policy
Gloucestershire Badger Cull Stopped Three Weeks Early
CLA Calls for Defra to Stick to CAP Commitment
Cull Cow Prices Down to Conclude November
Cow Prices Running Lower Across British Isles
Muscle Food Trusts Red Tractor
Quiet Deadweight Prices, Stores 'Firm', Cull Cows Lower
Rent and Grassland Optimisation Key for Suckler Profitability

   South Africa

South Africa to Host Global Conference on Agriculture
FMD Outbreak in Mpumalanga Affects Cattle


China Agrees 500,000 Cattle and 3 Million Pig Deal With Romania


Brazilian Beef Exports Soar
Beef Summit Event Brazil Deserves
Russian Authority Ups Beef and Pork Access

   European Union

€160 million EU Funds to Fight Animal Diseases in 2014
Aquaculture, Agriculture and Biogas Collaborate to Develop Renewable Energy
Greek Heifer Prices Show Biggest Lift
European Commission Makes U-Turn over Agricultural Promotion
Commission Urged to Protect Consumers, Animals and Ban Food from Cloning
Commission Clears Acquisition of Life Technologies by Thermo Fisher
Schmallenberg From France and Belgium, Wind Study Shows
Auditors Find Criteria for EU Farm Aid Abused
Commission Proposes Tripling Spending to Support Ag Exports


Partnership to Create Benchmark System for Feed Safety Assurance Schemes
FMD NEWS: FMD Outbreaks in South Africa, Russia
Time to Back Family Farms
Agencies Praised for Global Help on Food Safety Animal Health Plant Health
Global Risks and Costs of Foot and Mouth Disease Outbreaks
Kill or Save the Environment With Cattle

   Russian Federation

FMD Outbreak Reported in Russia
Miratorg Looks to Belarus for Cattle Supplies in Bryansk


EuroTier 2014: Meeting Place for Global Animal Production Industry


Mexican Agricultural Exports up in October


Typhoon Livestock and Poultry Losses over P2.7 Million


Feedlot Numbers Fall on Summer Quarter
MLA: Weekly Cattle Summary
Territory Government Announces Drought Support
Queensland Drought Intensifies


China Reports Slight Drop in Farm Produce Prices


The Drost Project - A Visual Guide to Porcine, Pig Reproduction.
Beef Summit Brazil - 10th - 11th December
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