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TheBeefSite Newsletter - 24 July 2013

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Wednesday 24th July 2013.
Michael Priestley - Editor

Michael Priestley

Novus International

MSD Animal Health

New Beef Label Could Solve Grass-fed Confusion

A beef certification label is now available to distinguish 100 per cent grass-fed beef in Canada.

The label will apply to beef from animals fed a 100 per cent grass or forage diet and raised outdoors on range or pasture for their entire lives.

The scheme has been devised by farm welfare programme, Animal Welfare Approved (AWA), a recognised food label for meat and dairy products.

Their announcement addresses a growing desire of producers and consumers to diversify beef production and look to more sustainable alternatives to feedlot systems.

Explicit beef labelling is also expected to address confusion around current ambiguous labelling definitions.

The phrase ‘grass-fed’ has acted as an umbrella term for all Canadian cattle fed on grass and forage at any stage of production. This has included cattle finished on grass after periods on grain and supplements and cattle temporarily put on pasture in the summer.

Inadequacies in labelling have become apparent as more farmers and retailers make the grass-fed beef claim to profit from niche markets.

The new AWA programme offers a clearly labelled alternative to feedlot production, which has become increasingly marginalised by some consumers due to fears over antibiotics and growth hormones.

This stance is part of a wider move to more sustainable farming as greater focus is put on the environmental impact of trying to produce more food from fewer resources.

Colleen Briggs is the first producer to achieve the AWA grass-fed certification for her beef and lamb products reared on 10,000 acres of Alberta pasture at TK Ranch near Hanna.

Mrs Briggs said that an adequate labelling system is vital for the sector.

“There are a lot of great grassfed producers out there, but the fact that the term “grassfed” is not regulated in Canada means that unless consumers know exactly what questions to ask, they might be buying an orange when they really wanted an apple,” said Mrs Briggs.

“We approached Animal Welfare Approved in 2012 to explore creating grass fed production standards and certification procedures and were able to create a transparent and measurable process for other grass fed producers to follow and a grass fed label that consumers can really trust.”

Programme Director at AWA, Andrew Gunther was clear that no other labels match the integrity of the new AWA grass-fed label.

He added that the rigorous standards of the scheme make the claims of the brand truly authentic.

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TheBeefSite Book Focus

Recent Advances in Animal Nutrition 2012 Recent Advances in Animal Nutrition 2012
Recent Advances in Animal Nutrition 2012 follows on from the popular series reporting from the 44th University of Nottingham Feed Conference. It covers topics of interest in the animal feed industry, and is divided into sessions in Ruminants, Opportunities, Global Food & Farming, and Non-Ruminants.
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Principles of Cattle Production Principles of Cattle Production
Principles of Cattle Production is an introductory level textbook which covers the welfare and environmental implications of producing cattle as well as traditional subjects such as nutrition, reproduction and housing. Its broad, international coverage includes feedlot systems, transport, subsistence farming systems and the contribution of cattle production systems to land, air and water pollution.
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This Week's Articles and Analysis

Balancing Food Security and Environmental Quality in China
In many ways, the evolution of Chinese agriculture over the past 40 years is a remarkable success story. Spurred by investments in research and government subsidies for fertilizers and other farm technologies, China now feeds 22 per cent of the world's population on just 9 per cent of its total arable land.

Johne's Control Needs a Long Term Strategy, but Achieves Results
A three year study into the control of Johne’s, a major wasting disease of cattle, shows it is possible to significantly reduce on-farm infection, but often requires a long term strategic approach to disease control and the commitment of both farmer and vet.

LMC: Carcase Weights Decline Year on Year
NORTHERN IRELAND - The poor weather last summer and issues with both the quality and supply of feed on NI farms over the last twelve months has had an impact on the conformation and carcase weights of cattle presented for slaughter in the NI plants during the period April-June this year, write market analysts at the Livestock and Meat Commission for Northern Ireland.

Sustainability Initiatives in the Irish Livestock Sector
Great steps are being taken to reduce livestock emissions across Ireland such as farm benchmarking and using carbon navigator tools, says Padraig Brennan from the Irish Food Board (Bord Bia).

Company News

Ceva Helps Vets Promote Responsible Use of Anti-Infectives
UK - Ceva Animal Health was proud to support Herefordshire-based Belmont Veterinary Practice’s recent client workshop on the safe and responsible use of medicines, specifically anti-infectives.
Mastitis Tube Re-launch Offers High Efficacy Against Common Pathogens
UK - A broad spectrum intramammary treatment for clinical mastitis, effective against common causative pathogens, has been re-launched by Zoetis (formerly Pfizer) as Lincocin Forte S®.
Market Reports

USDA Cattle on Feed - 19 July 2013
NAB Australian Rural Commodities Wrap - July 2013
Irish CSO Reports: Agricultural Price Indices - May 2013
UK Slaughter Statistics - 18 July 2013
UK May Agricultural Price Index - 18 July 2013
USDA Livestock, Dairy and Poultry Outlook - July

Global Beef Industry News

   United States

CME: Pressure From Corn and Hogs Lifts Cattle Futures, Tuesday
Opposition Voiced to FDA Salmonella Opinion Change
Feedlot Slaughterings Will be Front Loaded
Beef Industry About to Make a Slow Turn
Boyle to Step Down as AMI President
CME: Choppy Trade Sees Futures Drop 10 Cents, Monday
Wholesale Meat Prices Generally Lower Since June
CME: Livestock, Poultry Weights Show Upward Trend
CME: Futures Show Little Change for the Week
Weekly Cattle Outlook: June Feedlot Placements Fall
Weather will Determine Direction of Cattle Industry
NFU President Discusses International Food Aid Reform
CME: Live Cattle Futures Lower on Wednesday
Drylot Beef Cow Production a Viable Option
Jim Wyckoff's Wednesday Closing CME Grains: Rain Forecast Spooks Corn Bulls
CME: Cattle Futures Close Lower
Allendale, Inc. Releases US Cattle on Feed, Cold Storage Estimates
CME: Near-record for Beef, Pork Prices; New Record for Composite Chicken Prices
2014 Illinois Performance Tested Bulls Selection Period Under Way
NFU: Farmers Need Fair, Functional Markets
CME: Cattle Futures Mixed on Tuesday
Livestock, Poultry Transporters Get Temporary Waiver from Hours Rule Provision


Industry Demands More Calves

   United Kingdom

Bovine Viral Diarrhoea Eradication Scheme Update
Decrease in Carcase Covers in 2nd Quarter
BBSRC Welcomes UK Agricultural Technology Strategy
Farmers Issued Schmallenberg Vaccination Advice
Step Up with Ideas for Red Tape Reform, Says CLA
LMC: Quotes Steady Despite Availability Tightening
£160m Technology Boost for UK Agricultural Industries
#buybritish Banners Take over British Countryside
BVD Stats Show Eradication Goal Can be Reached
FUW Slams Tesco Beef Labelling Plans
Yearbook Highlights Record High in Beef Sector
Calf Registrations Down in GB Since Start of 2013


Improved Livestock Efficiency, Increased Crop Yields Help Improve Phosphorus Balance
New Vibriosis Test has 85 per cent Accuracy
Two Projects to Speed Up E.Coli Detection
New Generation of Progress Brewing in Farm GHG Management
Minister Ritz Updates US M-COOL Issue
Changes to M-COOL Could Add Significantly to Pork, Beef Costs
Research Shows Soil Phosphorus Levels in Balance

   European Union

EU Considers Meat Labelling Relating to Stunning Method


IFIF Launches Feed Ingredient Report
Greater EU-China Cooperation in the Field of Agriculture
Russia-US in Talks over Trade Resumption
FMD NEWS: OIE Reports FMD Outbreak in South Africa, Tibet
China, EU Boost Grainfed Beef Exports During 2012-13


New Study Addresses Trade-offs Between Food Security, Climate Change Mitigation


Call for Govt Commitment on CAP Pillar II Rural Development Supports
Unjustified Price Cuts Harming Farmers
Fodder Census Shows Two Thirds of Farmers Need to Save More Silage


Drive to Improve Nigerian Beef Sector


Building EU-Mongolia Relations on Agriculture and Rural Development


China Reports Further FMD Outbreak in Tibet
Breeding Project to Lift Liuzhou’s Beef, Milk Production


Four Million Syrians Unable to Produce, Buy Enough Food

   South Africa

OIE Reports FMD Outbreak in South Africa


Livestock, Poultry Production up During First Half of 2013


Atria Buys Saarioinen's Slaughter Operations


Mitigating Methane Emission from Ruminants at European Level


Mexican Beef Imports Increase

   Korea, South

Korean Cattle Herd Remains High


MLA: Weekly Cattle Summary
Play Your Part in Reducing ‘Red Tape’ for Livestock Industries
New Resource for Finding and Using Premium Produce


DA to Upgrade Livestock Auction Markets


Future Diagnostic Tests for BSE to be Validated


Jamaica's Agricultural Sector Must Produce More

   font size="2" face="Arial, Helvetica, sans-serif" color="#404041">India

Indian Buffalo Meat Exports to Expand


Spanish Farmers Concerned by CAP Issues


OIE: Anthrax Outbreak Reported in Serbia


The Drost Project - A Visual Guide to Porcine, Pig Reproduction.
Biomin - Mycotoxins



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Biomin - The Natural Way


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