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TheBeefSite Newsletter - 23 January 2013

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Wednesday 23rd January 2013.
Michael Priestley - Editor

Michael Priestley

Consumers Can Help to Avoid Meat Mixing Repeat

Processing and retail sectors have received much adverse attention following the discovery of imported orvine and porcine DNA in products labelled ‘beef’ being sold in large UK supermarket chains.

The incident centred on Silvercrest foods and Liffey Foods, companies based in the Republic of Ireland (ROI) - outside the UK.

The perennial issue of the long term discounting of Northern Ireland (NI) beef has consequently been raised. The market inequality, which farm groups say amounts to a 10 per cent deduction, is due to mixing concerns regarding animals of NI and ROI identity making proper labelling difficult.

The National Farmers Union and levy funded development board EBLEX have stressed the importance of accurate labelling schemes such as Red Tractor and Quality Standard Mark to farmers' margins.

Both organisations have expressed annoyance at the possibility of high welfare farming systems being let down by errors further down the supply chain.

In addition to more accurate labelling, the National Beef Association (NBA) Chairman for Northern Ireland, Oisin Murnion has said the industry would benefit from a more discerning customer.

Consumers have been requested to read labelling carefully to distinguish whether a product is from the Republic of Ireland or Northern Ireland. The NBA has assured that a product with the Red Tractor and the Farm Quality Assurance Scheme marks have NI provenance.

“Our concern about the Red Tractor logo and FQAS follows an announcement by Sainsbury’s that the Red Tractor is to be taken off its labels.”

“We are, therefore, urging every supermarket chain, small, medium or large, to make every effort to ensure that country of origin in particular is not compromised and our hope is that consumers will be backing our efforts on this too,” Mr Murnion added.”

Drives for refocused attention to product labelling have been justified by the NBA. They stated that their farmers have the most stringent cattle tracing system in Europe and raise animals within the toughest farm assurance demands.

The Food Safety Authority of Ireland, the Food Standards Agency and Defra have all said they will work with the industry in a big to track at what point mistakes in the chain were made.

Another response has been the inclusion of horse meat testing in a meat speciation study being carried out at Leatherhead Food Research.

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This Weeks Articles and Analysis

Tight Global Beef Supplies Forecast for 2013
The global beef market is expected to be characterised by tight supplies amongst key exporting countries throughout 2013, according to the Global and European beef market update from Bord Bia.

Can We Rebuild the Cow Herd? Part 3
Following considerable drops in US cattle numbers, Derrell Peel, Oklahoma State University Extension Livestock Marketing Specialist addresses the issue of rebuilding in the final part of three installments.

The Environmental and Economic Impact of Removing Productivity-Enhancing Technologies from U.S. Beef Production
What would happen if US beef farmers and ranchers no longer used productivity-enhancing technologies to raise beef cattle? This report from the Sustainable Beef Resource Centre looks at just that.

South Korea: Rebuilding Confidence in US Beef
Fears of US Beef not being free of BSE(bovine spongiform encephalopathy) in 2008 caused street protests in South Korea and caused a lack of confidence in US beef. The US Meat Export Federation explain how after considerable effort, confidence is returning to Korean consumers.

Company News

Salmonella Risk Assessment Now Available From Pfizer Animal Health
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Market Reports

USDA Feed Outlook - January 2013
UK Slaughter Statistics - 17 January 2013
Irish CSO - Agricultural Price Indices November 2012
USDA Livestock, Dairy, Poultry Outlook - January 2013

Global Beef Industry News

   European Union

MEPs Set for Marathon CAP Vote
Welfare to Take Centre Stage at May Conference

   United States

Striking a Balance in Animal Production
Workshops Help Farmers, Market Vendors Improve Their Markets
Virginia Adopts Water Strategy to Address Quality Concerns
CME: Futures Plummet Wednesday
Livestock Producers get Income Tax Relief After Drought
Markets Analysis- Demand for Quality Beef as Supplies Remain Short
Kentucky Beef Cattle Market Review 2012
Efficient Transportation Remains Critical for Farmers
CME: Futures Choppy, Plummeting Around Midday Thursday
Cargill Closes Beef Plant over Low Supply
Animal Handling Improvements Need More Praise
CME: Meat Retail Prices Mixed Through 2012
US Hay Stocks at Lowest Level Since 1957
Cattle Outlook: Packers Struggle After Cargill Announce Closure
Stocker Conference to Turn Threats Into Opportunities
CME: Cattle Futures Close Sharply Lower in Disastrous Week
Anti-Meat Message Reaching New Levels
Livestock Operations Need to Assess Water Needs
An Outlook for 2013 – Part 1: Top 5 Opportunities
CME: Futures Close Higher Tuesday


Fertiliser Effects Being Tackled by Joint Programme
Animal Welfare Research Network Joins Prestigious Organisations
OCA: Cattle Market Report


Government Emphasise Beef Sector Importance


MLA: Daily Cattle Market Summary
MLA: Daily Cattle Market Summary
MLA: Weekly Cattle Summary
Cattle Offloaded as Dry Season Continues
MLA: Daily Cattle Market Summary
Improving Meat Standard Performance
MLA: Daily Cattle Market Summary

   United Kingdom

PM Launches Investigation into Horse Meat in Burgers
Suckler Herd Efficiency Event to be Hosted By EBLEX
Weekly Roberts Market Report
Slurry Evaluated as a Lone Fertiliser
How Will Genetics Feed the World?
Horse Meat in Burgers - Inevitable
Farm Groups Criticise Processors for Labelling Errors
Increase in Underfinished Prime Cattle Continues
LMC:Base Quotes Remain Steady Despite Horsemeat Fears
Report Shows Growth Potential for Food Co-ops
Christine Tacon New Groceries Code Adjudicator
Farmers Urged to Present Clean Animals to Markets
Scottish Producers Alerted to Brazilian Trade Restrictions


Carcase Valuations Could see Permanent Shift
Canada-US Agree on Animal Disease Zoning
Call for more Responsible Investments to Eradicate Poverty


Bluetongue Free Status Declared


Minister Announces Meat Sector Technology Programme Launch
Silvercrest Suspends Operations over Horse Meat Discovery
Continental Markets for Irish Beef Positive
Live Exports 25 per cent Lower in 2012


More Specific Labelling Trials Prompted by Regional Renaissance
Strong Sector Requires Further Improvements


Antiviral Properties Found in Bovine Lactofferin


Farmers Benefit as Electronic Tag Success Strengthens Sector


Agriculture Sector Grew by 2.9 per cent in 2012


Russia Again Crowned Largest Buyer of Beef and Pork for 2012


Mandatory GM Labeling on Packaged Food

   New Zealand

Lower Effluent Pond Levels Now


South Korea Accept Araucania Beef


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