31 May 2023

3 minute read

By: Global Ag Media

North America

Results from the 2022 Beef Checkoff-funded National Beef Quality Audit (NBQA) indicate that the beef cattle industry is producing a high-quality product that consumers want more efficiently and the industry’s primary focus across the supply chain remains food safety.

Since 1991, NBQA has delivered a set of guideposts and measurements for cattle producers and other stakeholders to help determine quality conformance of the US beef supply.

“The NBQA is an important tool for the industry to identify where improvements are being made and where there are opportunities to capture more value,” said Josh White, senior executive director of producer education and sustainability at NCBA. “The good news is, overall, the beef industry is providing a quality product to consumers that they enjoy.”

Early NBQAs focused on the physical attributes of beef such as marbling, external fat, carcass weight and carcass blemishes. These cattle industry concerns have evolved to include food safety, sustainability, animal well-being and the growing disconnect between producers and consumers. As a result, over the past 30 years, NBQA researchers have made significant changes to the research, leading to an increasingly meaningful set of results.

Based on individual interviews with stakeholders from across the cattle industry as well as in-plant research, key findings for fed cattle from the 2022 NBQA include:

• Market segments no longer consider food safety as a purchasing criterion, but an expectation.
• When comparing 2016 and 2022 NBQAs, the largest improvement was overall increased efficiency across the beef supply chain.
• Market sectors indicated that their companies strive to increase their sustainability, and work with the entire beef supply chain to do so.
• The entire industry felt the effects of the COVID-19 pandemic, nonetheless, beef proved to be a choice of consumers, and the industry persevered to provide products.
• Due to pandemic pressures, more cattle over 30 months of age were harvested.
• The beef industry’s image improved within fed cattle market sectors.
• Foreign materials continue to present a problem, but the industry is making strides to decrease incidence.
• There was an increase in usage of electronic identification (EID).
• There was an increase in the frequency of Prime and Choice quality grades, while Select decreased drastically.
• While the industry is improving the quality of beef being produced, that quality is being accompanied by an increase in carcass weight and fat thickness, as well as large increases in percentages of Yield Grade 4 and 5 carcasses.

The NBQA, conducted approximately every five years, provides an understanding of what quality means to the various industry sectors, and the value of those quality attributes. This research helps the industry make modifications necessary to increase the value of its products. The efforts of the findings from the 2022 NBQA serve to improve quality, minimise economic loss, and aid in advancements in producer education for the US beef industry.