Britons love their local dairy, survey says
UK - Buying British remains a priority for the majority of dairy consumers in the UK, a new poll has found, bolstering the domestic dairy industry as it tries to raise earnings down the supply chain.
19 September 2006
1 minute read
More than half the people asked in a recent ICM Poll said they would prefer to buy locally produced dairy products such as cheese, yoghurt and ice cream, rather than big brands. Around 80 per cent said they preferred to buy British milk.
The poll, commissioned by the Country Land and Business Association, gives a confidence boost to Britain's dairy industry as farmers and processors struggle to make profits and imports of added value dairy products increase.
The result also continues an uncomfortable period for dairy firm Arla Foods UK, which imports its high-selling Anchor butter brand from New Zealand.
Source: DairyReporter.com
