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Irish beef and lamb hits shelves in Singapore

23 September 2022

Consumers can purchase Irish beef at retailer Ryan’s Grocery

Irish beef and lamb will appear on supermarket shelves in Singapore for the first time, following its launch in Singapore, as part of a Government-led trade mission, according to a report from Irish food marketing board Bord Bia

Boutique food retailer and butchery, Ryan’s Grocery, will initially stock Irish beef and lamb at their two locations in Singapore. This is the first phase of a two-phase rollout through their distribution arm, Alternative Selection, which will create a direct supply route for Irish beef and lamb to Singapore’s top restaurants.

Alternative Selection already carries a range of Irish brands including Glenisk, Ballymaloe and Burren Smokehouse, and will now also stock Burren Smokehouse organic salmon and Glenisk organic yoghurt in Ryan’s Grocery at this time.

Ryan’s Grocery is the retail face of Alternative Selection, a Singapore-based wholesaler founded by husband and wife team Sebastian Chia and Wendy Foo, which specialises in allergen and preservative free speciality foods including grass-fed and organic meats.

“Total Irish exports to Singapore were €36 million in 2021," said Bord Bia’s interim CEO, Michael Murphy. "While the market is small in value and volume terms, as an influential gateway market to the entire region, increasing the visibility of Irish meat on shelves is an important step forward for Irish beef exports. Singapore tends to lead on food trends which then spread to the wider South East Asian region. Irish beef and lamb now has pride of place in this super premium retailer, giving a significant boost to the credentials of Irish beef and lamb in the wider region.”



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