26 January 2022

2 minute read

Comprised of some of the beef supply chain’s largest stakeholders, with a range of diverse and industry-leading expertise, the committee will focus on progressing the organization’s work towards achieving net-zero through its global sustainability goals.

The six-member 2022 Executive Committee includes industry leaders from:

• President: Mr. Ian McConnel, Tyson Foods
• Vice President: Mr. Bob Lowe, Tri-L Ranch
• Secretary-Treasurer: Mr. Justin Sherrard, Rabobank
• Member at large: Ms. Jeannette Ferran Astorga, Zoetis
• Member at large: Mr. Lucas McKelvie, McDonalds Corporation
• Immediate Past-President: Mr. Bob McCan, McFaddin Enterprises

Since 2012, GRSB has been working to advance sustainable beef through leadership, science, and multi-stakeholder engagement. Leaders are elected from a membership that represents the full value chain, including beef producers and producer organizations, allied services and industries, processors, retail, civil societies, and others who aim to continuously improve beef sustainability around the world.

GRSB announced its global sustainability goals in June 2021. These include reducing the net global warming impact of beef 30% by 2030, ensuring the beef value chain is a net positive contributor to nature by 2030, and increasing the adoption of animal health and welfare best practices so that cattle are provided with an environment in which they can thrive.

More than 500 companies and producer organizations are engaged in the work of GRSB and its members, including regionally focused beef sustainability roundtables and initiatives in Argentina, Australia, Bolivia, Brazil, Canada, Colombia, Europe, Mexico, New Zealand, Paraguay, Southern Africa, the United States, and other countries around the world.

The new committee came into effect on January 1, 2022. For more information about GRSB and to see a short bio on each of the members, visit https://grsbeef.org

TheCattleSite News Desk