19 April 2021

2 minute read

North America

Riendeu's term will be effective from 14 May 2021. He was first appointed as CEO of the CDC in 2018. During his tenure, he has made significant contributions to the sector, including supporting the negotiations for the new Canada-United States-Mexico Agreement and chairing the Canadian Milk Supply Management Committee.

Commenting on his reappointment, Minister Marie-Claude Bibeau said:

"The Canadian Dairy Commission plays an important role in keeping the dairy sector competitive, productive and innovative. Under Mr. Riendeau’s watch, the CDC has a solid track record of delivering major programs, including the Direct Dairy Payment Program and added dairy surplus purchases during the pandemic. Having dedicated his entire working life to the industry, I am confident that Mr. Riendeau will continue to be a tremendous asset to the Commission and a strong leader for our hard working dairy producers."

Prior to his appointment, he operated a dairy farm for over 40 years and served 26 years on the Board of Directors at Agropur, Canada’s largest dairy processor, including 15 years as president. Mr Riendeau is also an active supporter of charities for children facing bullying and violence.

With Mr Riendeau’s term ending in May 2022, the Government of Canada is launching appointment processes for a new full-time CEO and a part-time chairperson at the CDC. Please visit the Governor in Council appointments webpage to learn more and to apply to these opportunities.

Background information

• The Canadian Dairy Commission (CDC) is a Crown corporation, established in 1966, with the mandate of coordinating federal and provincial dairy policies.
• The CDC Board of Directors is appointed by the Governor in Council upon the recommendation of the Minister of Agriculture and Agri-Food.
• Our country is stronger and more effective when decision makers reflect Canada’s diversity. In 2016, the Government of Canada implemented an open, transparent and merit-based process for selecting Governor in Council appointees. Appointees play a fundamental role in Canada’s democracy by serving on commissions, boards, Crown corporations, agencies and tribunals across the country.

Read Serge Riendeau's full biography here.