Celebrate St Patrick's Day at home with Irish beef
Bord Bia launches "the great St Patrick's Day feast" with top chefs and premium butcher to showcase the best in Irish beef and produce.
10 March 2021
2 minute read
To help consumers celebrate St Patrick’s Day at home this year Bord Bia (The Irish Food Board) is launching “The great St Patrick's Day feast” a campaign in collaboration with award winning butcher Aubrey Allen and a collective of high profile chefs from across the UK and Ireland to help showcase premium Irish produce including sustainably produced grass-fed Irish beef.
Central to the campaign is a premium St Patrick’s Day Irish steak and cheese box from Aubrey Allen. The box features a showpiece cut of premium quality grass-fed Irish bone-in-rib-eye, as well as further craft and speciality Irish produce including gin infused smoked trout; farmhouse cheeses and high-end spirits.
“The Great St Patrick’s Day Feast” campaign sees chefs Adam Bennett, Tom Cenci, Anna Haugh, Richard Sharples and Paul Welburn draw on their experiences of visiting Ireland, meeting the farmers and seeing the cattle and grassy pastures first hand to create a special St Patrick’s Day menu. These chefs will be using premium grass-fed Irish beef; farmhouse cheese and seafood from Ireland as well as share their top cooking tips to help consumers make the perfect feast at home. The campaign runs throughout March across PR, web, email and social media to help raise awareness of the premium qualities of sustainably produced grass-fed Irish beef, wider Irish produce and Ireland’s grass-fed production systems.
The campaign also features a high profile online and social media competition “The Great St Patrick’s Day Giveaway” which will run across the Irish beef Facebook, Twitter and Instagram accounts featuring an exciting array of prizes, including premium Irish cookbooks, vouchers for top Michelin-star restaurants and hampers of delicious Irish produce from award winning butcher Aubrey Allen.
The chefs recipes featuring premium grass-fed Irish beef cuts and premium Irish produce include
- Adam Bennett, Chef Director, The Cross at Kenilworth
- Tom Cenci
- Anna Haugh, Chef Patron Myrtle
- Richard Sharples, Executive Chef, Elite Bistros, including Sticky Walnut and Burnt Truffle
- Paul Welburn, Head Chef, TwoOneFive
