Arla Unveils Next Stage of its Development
UK - Arla Foods UK, the largest dairy company in the country, is embarking on the next stage of its development to add value and bring innovation to the UK dairy sector as well as meet future competition in what is currently a challenging dairy market and grocery sector, ultimately for the benefit of its farmer owners.
28 November 2014
2 minute read
The company has invested over £500 million in its UK business over recent years to create the solid platform from which it now operates including its merger with Milk Link, opening the world’s largest fresh milk facility at Aylesbury, and recruiting circa 3,000 British farmers into its cooperative, as well as building a much improved supply chain.
It is now taking the natural step to tighten its organisation through a restructure that will increase its focus on building its brands, up-weight its innovation and deliver even more for its customers.
Arla has a good platform from which to operate and now plans to restructure its business so that it can further invest in its commercial and marketing areas as well as become more agile, efficient and competitive. As a result of this, Arla is proposing a reduction of around 100 positions and those affected will be entering into a consultation process.
Peter Giørtz-Carlsen, Arla Foods UK, Executive Vice President, said: “I know that there are many more opportunities open for us to drive dairy further and that we can make it even more exciting for our customers and consumers. The changes that we have announced will enable us to dial-up our innovation and use the inherent healthy credentials that dairy has to offer. We have ambitious plans next year including further investment in our Arla brand and launching a range of new products in our current and new categories.”
“We will be working across our organisation to limit the number of proposed redundancies and I understand that this will be an uncertain time for some of our colleagues and their families. However, the plans that we are announcing today, will leave us better placed to remain the strongest and best performing dairy company in the future."
TheCattleSite News Desk
