28 March 2011

2 minute read

North America

The announcement was made in conjunction with the 2011 Calgary Stampede Dairy Classic currently taking place in Calgary, Alberta.

"Canada is recognised throughout the world for the excellence of our livestock and the genetic quality of our herd," said MP Shory. "This investment will help increase promotional efforts to help expand export markets around the world, generating additional revenue for our producers here in Alberta and across Canada."

This investment will help the CLGA implement its international market development strategy for dairy and small ruminant genetics. It will also help CLGA integrate the Canada brand in its promotional activities, and in doing so employ the positive attributes associated with this country’s international reputation and further raise the image of Canadian agriculture. Activities planned include participating in trade shows and missions, delivering training and education seminars, working to develop new markets for semen and embryos, and undertaking market assessments for India and emerging markets in South East Asia including Thailand and Indonesia.

"The CLGA is grateful for the Government of Canada’s support in helping us achieve our long-term international goals for dairy and small ruminant genetics," said Rick McRonald, Executive Director of the Canadian Livestock Genetics Association. "This support is essential for us to expand and regain international markets for the live animals, semen, embryos and related technologies of our members. Those international sales provide direct benefits to Canadian producers and keep Canada in the lead."

This investment is being delivered through AgriMarketing, an $88 million program under Growing Forward which helps industry associations implement long-term international strategies that include activities such as international market development, consumer awareness, branding and industry-to-industry trade advocacy.

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