Speaker Shows Route from Quality to Profitability

SCOTLAND - Investing in quality is not always seen as the most direct route to profitability, but a world-leading animal production specialist will be showing how it can bring your operation into the black.

24 December 2008

2 minute read

Europe

The keynote speaker at this year’s Quality Meat Scotland R&D Conference is Professor Steve Morris from Massey University, New Zealand who will explain the approach that the local lamb and beef industry has taken in using quality to maintain profitability.

The conference takes place on 21 January 2008 at Murrayshall House Hotel, Scone.

A Professor of Animal Science at one of New Zealand’s largest agricultural institutes, Morris’ research interests lie in beef cattle production, sheep production and international agricultural development. He is an expert in animal production, beef production, sheep production, farm management, grassland farming, farming systems, food production systems and overseas agricultural development.

Andy McGowan, Head of Industry Development for QMS, said: “Our winter conferences are a great opportunity for levy payers to keep abreast of the latest productivity and efficiency research, and they play a major part of our knowledge transfer activities.

“It’s a credit to the interest shown by our industry that we can now attract speakers of the calibre of Professor Morris.

“QMS is already working closely with Massey and SAC on a project to explore the practicalities of objective measures of eating quality and value based marketing systems within the Scottish industry.

“Professor Morris appearing at the conference offers the industry a fantastic opportunity to discuss the possibilities this work offers more widely.”

The 2009 QMS R&D Conference is themed ‘How science can improve YOUR profitability’ and will also feature a top line up of speakers highlighting the differences the latest research can make to your efficiency, the health of your stock and in every case your bottom line.

The day will see the launch of the latest R&D Report, which contains details of all projects completed this year, on-going work and updates on the Monitor Farm Programme and the Scottish Sheep Strategy. This will be available either in a hard copy from the QMS office or on the QMS website.

Attendance is free to levy payers although numbers are limited to 150 so early registration is advisable.

You can view the list of speakers by clicking here.