U.S. beef cattle ranchers Tom and Cindy Beechinor recently traveled to Japan to put a face to U.S. beef products, allowing consumers to connect the food they eat to those who produce it.

The Beechinors served U.S. beef samples and talked with consumers at the Kansai Radio Festival, an event sponsored by their state organization, the Washington State Beef Commission (WSBC). They also participated in the U.S. Meat Export Federation (USMEF) Denver, Colo., exhibit at a New Orleans-style food and music event in Osaka, Japan.

. Their efforts were part of the USMEF “We Care” campaign to demonstrate the commitment of U.S. producers and industry to delivering a safe, wholesome and delicious product.

The Kansai Radio Festival in Kobe, the sister city to Seattle, Wash. where WSBC is headquartered, attracted more than 55,000 people.

“Tom and Cindy were very active in passing out U.S. beef samples and meeting with consumers,” Greg Hanes, USMEF Japan director commented. “Their participation allows consumers to meet producers that embody the ‘We Care’ nature of the U.S. beef industry.”

Source: meatnews.com